They don't have many kids, they put career over family, the leave jobs if they are unhappy...regardless of pay, and they find everything...EVERYTHING, online. I'm talking about the misunderstood yet highly evasive Generation X and Y.
Understanding the way they think and the way they work is the key to a successful real estate career. The first thing you need to know about a buyer or seller who is in this generation is that they don't care about money...that's not what its about. For them, finding a home they love and cherish is more important than how much it is. Even when they are on a budget, they still want to find a place that speaks to them. Be sure to pay attention to the details and write things down. Also, don't forget to make showings as fun and conversational as possible.
Throughout your home seller and home buyer relationship remember not to talk down to them but instead give them positives and negatives and let them make the final decision. The great thing about Generation X buyers is that if they are using you for their home search, most likely they will become a client eventually. Why? Because Gen X and Y always researches everything online and propbably choose you after exploring your competitors options. Take advantage this!
As we mentioned earlier, money is not the central factor of home buying for Gen X and Y buyers...lifestyle is. This is one reason why we recently incorporated a lifestyle search feature on our own sales website. When you are marketing a property where the targeted audience in a Gen X or Y buyer be sure to include details about the lifestyle, local restaurants and other featurs that make that neighborhood better.
A few more things to remember include the fact that when it comes to communication be prepared to adjust your strategy to non face to face tht relies heavily on email, texting and online search.
We want to hear from you! What's your experience with young home buyers? Have you found sales strategies that worked or didn't work?
KIRSTEN SHAFER
DESIGNATED BROKER
AZ Property Solutions | 209 E. Baseline Rd. Ste E206 Tempe, AZ 85283 | 1-888-460-3580 Main Office | 480-540-3826 Direct Line | 1-866-599-0210 Fax Line
www.az-property-solutions.com | www.changemybroker.com
A BBB Accredited business since 11/10/2009 BBB has determined that AZ Property Solutions meets BBB accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public. BBB accreditation does not mean that the business' products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business' product quality or competency in performing services.
